Autonomous ISA for a 200-agent brokerage.
Split-tested two positioning batches on 400+ leads. Winning variant lifted booked showings 3.2x.
The brokerage had a 12-hour average speed-to-lead. Leads were cold by the time an ISA reached them, and the closing team was drowning in unqualified showings.
- 01
Deployed a voice ISA that calls every new lead within 4 minutes, qualifies, and books qualified showings directly to the agent's calendar.
- 02
Built an A/B test harness inside the ISA so positioning could be tested at 50/50 across two batches.
- 03
Split-tested a $900K price-frame variant vs. a $300K frame, on 400+ leads per arm, over three weeks.
- 04
Rolled winning variant to full lead flow and instrumented weekly performance reporting to the ops team.
The $900K variant lifted booked showings 3.2x versus control. Ops team was freed to focus on the top of funnel; agents got only qualified, calendar-locked showings. 62 hours per week saved across the ISA team.
“This replaced two ISAs and got us a 3x lift on showings. The A/B harness alone is worth the fee.”
Director of Operations, brokerage